Lifestyle.02

-Making an initial contact with Popular.

A Brief Discussion:

During the Easter, I got in contact with Popular, a design company with an experimental and contemporary approach. The design company have been involved with a number of various music-related projects including album cover design and promotional material. After arranging and visiting the Popular design studios and meeting the Art Director, it provided a great opportunity to view past projects and to discuss the possibility to work on a live brief for my Final Major Project.

After meeting up with Peter Chadwick I could present my own initial ideas for a potential projects and areas where I could develop my own interests into a structured brief. When thinking about project ideas that would best suit my own creative ideas, It was discussed that a brief that was open and experimental could provide a wider scope for design research and a final outcome.

-The Brief/Context:

A live brief set by Popular UK to design and develop the visual brand identity for a music-based product called "Lifestyle 2" which will release music compilations of four individual musically orientated genres across the musical spectrum.

-The Compilation titles:

Dance Grooves, Soul Grooves, Chill Out Lounge and Acoustic Songs.

-The Brief Details:

Brand Visual Identity: Logo, Stationary: Letterhead/Business Cards/Comp Slips/Envelopes.

CD Artwork for each music title: CD Covers/4 page booklet/Inlays/Track-listings.

Release Promo Bag: A Promo bag for each compilation release with A4 Advert and A3 Posters.